Summer Goals
- Create competitive analysis of competing recovery supplement brands
- Find a gap in the recovery supplement market to capitalize on
- Develop (not finish) the mission and positioning of my brand
- Research and formulate the recovery supplement
- Research best method of structuring the company
- Document the process of trademarking and legally establishing the company
Fall Semester Goals
- Obtain samples of competing recovery products
- Finalize brand positioning and value proposition
- Finalize mission statement
- Research and select brand name
- Begin drafting business plan