During the last couple weeks, I have mainly spent my time preparing for my summer work presentation. In the meantime, I also ordered 6 products that I identified as potential top competitors to my product. I tried to have variance in the products: some promote muscle recovery, some support joint health, and some help you sleep. So far 4 of the 6 products have arrived. I also set up a new email inbox to receive all of the marketing emails for the products. This way, I will be able to map out the email flows that my competitors are sending after a new order. More broadly, I will use these sample products to do research on how my competitors market and position their products so I can identify either a hole or specific positioning strategy for mine. The products I ordered are as follows:
1. Legion Athletics Recharge (Recovery) 2. Gorilla Mind Dream (Sleep) 3. 1st Photo Nutrition Joint Mobility (Joints) 4. REDCON1 TANGO Creatine (Recovery) 5. Klean Athletics Hydration (Recovery) 6. Momentous Elite Sleep (Sleep)
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