In the last couple weeks, I finished researching my competitor's email flows––a review of which can be found here. While it was a very broad review, it gave me insights into some of the strategies some competitors employ to help onboard new customers. The most prominent of which, specific to the supplement industry, was that many of the companies sent out helpful fitness content after placing an order. Upon further research, content creation seems to be a vital part of most successful companies, so it will be something to consider when I am planning a “launch.”
In the next couple weeks, I am going to collect more research on how my competitors are positioning themselves. I determined certain attributes that I will research and set up a spreadsheet to keep track of all of them. Concurrently, I plan on making a few small adjustments to my supplement formula. I’ve done more research about certain ingredients (because I enjoy learning about it!), and there are a couple changes I’ve mapped out in my head that I think would improve the product… I just need to get around to formally updating it!
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Throughout the last few weeks, I have finished deciding on my goals for this Fall while also preparing for what is to come. After meeting with Dr. Martin to present my Summer Work, I confirmed that my immediate focus would be on developing my brand positioning and mission. I plan on spending the majority of the coming months working on this and have been preparing by obtaining 6 different samples of competing recovery products and beginning to map the email flows for each competitor. Soon, at the advice of Mr. Manickam, I will do further research all of my top competitors by taking note of various aspects of each company’s positioning (including their packaging, messaging, etc).
Since college application season is now in full swing, the next month will be a game of balancing both my Fellows project work and college applications; but I am looking forward to getting started! |