Despite devoting a significant amount of time to preparing my Midterm Fellows Presentation (which can be found here), I have still made great progress on my project in recent weeks. Firstly, I have continued to meet with Mr. Fennell to help write out my business plan. Right now, I hope to have the plan done by the end of March, which I am on track to complete.
Also over the last couple weeks, I have begun developing my e-commerce website for the project, performancebacked.com. After purchasing the domain, I signed up for a Shopify subscription to help build out the store and have begun by drafting the home page. Shopify is a complete commerce platform that lets you start, grow, and manage a business. I have used it in the past for my various business ventures, so I am excited to use it again for this project. While building the website, I will pay particular emphasis to appropriately conveying my brand positioning and brand identity through my design and messaging choices. Overall, I hope to create a fully functioning, high-converting online store (without the selling function). My goal is to finish this site in March, though website development is a task that doesn't really have an end date. Please note, if you visit the website you will be directed to a basic password page not the actual storefront. This Friday, I am meeting with Mr. Manickam to discuss my progress and get advice on future aspects of the project.
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